A contemporary story brought to you by Twitter… who arguably, would have never risen to its present great heights in popularity, and thereby valuation, if not for the labors of its creative users… and now, we shall see their true colors…
With apparent lack of long term reputation strategy, their latest purchase is not well timed as “…these announcements came right before Twitter’s big developer conference, Chirp, which opens in San Francisco tomorrow.”
Twitter also purchased Summize nearly two years ago to fill the former void of search.
And the lesson to gleamed from Twitter’s totally tubular tale is… “The real reason to build a platform is to boost your company’s valuation. An open application programming interface lets third-party developers donate their labor and ideas to the cause of enriching your investors. And through their creativity, investors get inspired about the potential to make money.”
The moral of the story is: be the foundation (platform), not the pretty structure that sits above it. Because if you’re a company building off of some other company’s platform, being bought out is the only way to achieve a big pay day. Good luck with that.
Quotes from VentureBeat’s “How Twitter won the platform gamble“.
Also worth noting, as another prime example, Apple’s App-store.