02
Dec 10

Sad or fantastic? Congress targets TV ads

To keep advertisers at large from dominating the airwaves within the US homes of TV watchers, it has come to this:

“…the CALM (Commercial Advertisement Loudness Mitigation) Act will give the FCC a mandate to regulate and enforce volume limits on commercials, ensuring that their maximum loudness does not exceed the average maximum loudness of the program they’re accompanying.”

This one has got to have been easy to pass. Whatever it takes to attempt to kick the lame-duck congress wrap.

Not to say I’m totally displeased, some of these advertisers are outright audibly obscene. Then again, most of us who own a TV made in the last (two?) decade(s) know a secret that makes this Act of Congress utterly moot.

Can you guess what it is? I just gave you a hint! If not, you probably don’t use it and I probably don’t watch TV at your house. Hey, maybe this little act will change that. Lucky you!?